Set up your workspace

Before you start

• The Google login you run your ads from, if you're connecting Google Ads.
• The login for your X profile, if you're connecting a social account.
• You need at least one of the two. You can add the other later.

Create your account

Go to app.bidhelm.com and sign up with your email or your Google account. If you picked a plan on the pricing page first, Bidhelm remembers it and has it selected when you reach the plan screen.

Joining a teammate's workspace instead? Use the invite link they sent you. See Members and roles.

The four steps

A bar at the top shows where you are, from 1 of 4 to 4 of 4. Every step after the first has a Back button, and anything you've answered stays saved if you leave and come back.

1. Set up your workspace

Enter your Company name and Website, then select Continue. Type the site like orbit.dev, without https://.

Bidhelm reads your site to learn what you do. If the site doesn't answer, Bidhelm saves it anyway, tells you so, and works from it.

2. Connect your accounts

Two groups, Ads and Social. Today Google Ads and X are live; the rest are marked Soon.

1. Select Connect on a row. It opens that platform's own sign-in.
2. Sign in and allow access.
3. Back on the screen, the row shows Connected, or your handle for X.

If your Google login holds two or more Google Ads accounts, an Account menu appears under the row: pick the one Bidhelm should run. With one account, Bidhelm picks it for you. See Connect Google Ads and Connect a social account.

Continue unlocks once one account is connected. For Google Ads with several accounts, that means once you've picked one in the Account menu.

3. Set your goals

Everything Bidhelm runs is judged against these. You get one section for each kind of account you connected.

Ads. Under What matters most?, pick one:

• More leads
• More revenue
• Lower cost per lead
• Get seen: showing up at the top when people search for what you do. You confirm this one with Yes, being seen is the goal.

Or type your goal in your own words. Bidhelm reads it back to you in one sentence, and you answer Yes or Not quite.

Then set the Daily budget. Pick the recommended amount, sized from your account, or Your own amount. The monthly total shows under it. Your existing campaigns stay as they are.

Social. Under What should the posts do?, pick Send people to your site, Grow your audience, Get seen or Start conversations. Then pick Posts a week: 1, 2, 3, 5 or 7, per account.

4. Pick a plan

Pick Starter or Growth. Growth is marked Recommended, unless you chose a plan on the pricing page, which is marked Your pick.

The first 14 days are free. After that you pay your plan plus 3% of the ad spend Bidhelm manages, billed after each month closes. The plan renews monthly until you cancel in Settings.

Tick the box to agree to the monthly renewal and the Terms, then select Start Starter free or Start Growth free. Checkout opens. Every plan needs a card, but nothing is charged during the trial: the trial starts when checkout is done, and Bidhelm opens on its own. See Your 14-day trial.

What happens when you finish

Bidhelm opens on your Overview and starts your first report. A Getting started card shows each step as it happens. See Your first report.

Bidhelm reads your accounts from the moment they're connected, but it starts making changes only once your plan is in place.

Common questions