Terms of Service

Please read these Terms carefully. By creating an account or using BidHelm in any way, you are legally bound by these Terms. If you do not agree, do not use the Service.

1. Acceptance of Terms

These Terms of Service (“Terms”) are a legally binding agreement between you (“User,” “you,” “your”) and BidHelm (“BidHelm,” “we,” “us,” “our”) governing all access to and use of the BidHelm platform, website, and related services (the “Service”).

By accessing the Service, creating an account, connecting a Google Ads account, or clicking any acceptance button, you confirm that: (a) you have read, understood, and agree to these Terms; (b) you are at least 18 years old; (c) you have authority to enter these Terms for yourself or any organization you represent; and (d) your use complies with all applicable laws.

These Terms apply to all users — free-tier, PRO subscribers, and anyone accessing the Service in any capacity.

2. Description of Service

BidHelm provides an AI-powered Google Ads optimization platform that analyzes connected accounts and, for PRO subscribers, automatically applies changes intended to improve advertising performance. The Service includes: automated campaign analysis, budget management, keyword optimization, negative keyword management, performance reporting, and AI-generated recommendations.

The Service is a software tool, not a managed service or advertising agency. BidHelm employs no human account managers, provides no advertising strategy consulting, and guarantees no outcomes. All decisions are algorithmic.

When you enable PRO, you remain the account owner and can cancel or revoke access at any time, but PRO actively applies automated changes to your campaigns while it is enabled. Enabling PRO is an explicit authorization for those changes.

We may modify, suspend, or discontinue any feature at any time with reasonable notice where practicable.

3. No Guarantee of Results

BidHelm makes no guarantee of any specific results, savings, ROI, conversion improvements, or advertising performance outcomes of any kind. Any figures presented on our website, in marketing materials, in case studies, or within the platform — including savings estimates, waste projections, and performance metrics — are based on historical data or illustrative estimates only. They are not promises or representations of future performance.

Advertising performance is affected by numerous factors entirely outside our control: market conditions, competitor behavior, seasonal shifts, changes to Google's algorithms and policies, landing page quality, product pricing, economic conditions, and more. BidHelm cannot predict or control these factors.

Savings and waste projections displayed in the platform are forward-looking estimates based on historical patterns and are expressly not guaranteed. Actual results may be higher, lower, or nonexistent. The Service may also, in some circumstances, have no effect on or negatively affect campaign performance — this is a known risk of automated optimization and is not grounds for a refund or claim against BidHelm.

By using the Service, you accept full responsibility for monitoring your campaigns and all advertising outcomes.

4. Account Registration

You must create an account with accurate, complete, and current information. You are responsible for maintaining credential security and for all activity under your account. Notify us immediately of any unauthorized access. We are not liable for losses from your failure to secure your account. You may not create accounts using false information or transfer accounts without our written consent.

5. Google Ads Integration & Your Responsibility

The Service requires authorization to access your Google Ads account via Google's official OAuth 2.0 protocol. By granting this access you agree to the following:

5.1 Your Sole Responsibility

You remain solely and exclusively responsible for your Google Ads account at all times — including all advertising spend, campaign performance, compliance with Google's Terms of Service and advertising policies, payment of Google invoices, and any account suspensions, policy violations, or penalties — regardless of whether they resulted from changes made by the Service.

5.2 Authorization of Automated Changes

By enabling PRO mode, you explicitly authorize BidHelm to make automated changes to your campaigns on your behalf, including: adjusting budgets, pausing or resuming campaigns or keywords, adding negative keywords, modifying bids, and scaling spend. You acknowledge these changes are algorithmic, may occur without individual prior notice, and may not always produce intended outcomes. You remain the account owner and can cancel this authorization at any time by cancelling PRO or revoking Google Ads access.

5.3 Google Policy Compliance

You are solely responsible for ensuring your advertising content, landing pages, products, and services comply with Google's advertising policies. BidHelm does not review the legality or policy compliance of your content. Any Google account suspension or penalty arising from your content or business practices is entirely your responsibility.

5.4 Access Revocation

You may revoke access at any time through your Google account security settings at myaccount.google.com/permissions. Revoking Google access stops automated changes but does not cancel your BidHelm subscription — you must cancel separately in your dashboard.

6. Billing & Payment

Full details are in our Billing & Payment Terms. Summary: PRO is billed weekly at 3% of your total managed Google Ads spend, with a minimum of $5.90 per week. There is no monthly flat rate. Billing is strictly per-week based on actual spend pulled from the Google Ads API at the end of each billing period.

Certain advanced features may incur additional usage-based fees, which will always be disclosed before being charged. We will never charge undisclosed fees.

If a payment fails we will retry; if payment remains outstanding after reasonable retries, PRO access will be suspended. You remain liable for all outstanding charges. See our Billing Terms for the full retry schedule and failed-payment process.

7. Cancellation & Refunds

7.1 Cancellation

You may cancel PRO at any time through your account dashboard. Cancellation takes effect immediately upon confirmation. No further weekly charges will be made after the cancellation date. Your account reverts to the Free tier immediately.

The Service does not currently offer a “pause” state. Cancellation is the only way to stop automated changes and stop billing. If you wish to stop changes temporarily, you must cancel and re-subscribe when ready.

7.2 Refund Policy

All fees are non-refundable. This includes fees charged up to and including the cancellation date, any prior billing periods, and fees charged during periods of non-use or dissatisfaction with campaign performance outcomes. No prorated refunds are issued.

7.3 Exceptions

We may, at our sole and exclusive discretion, issue account credits (not cash refunds) for verified total service outages exceeding 72 consecutive hours directly attributable to BidHelm's own infrastructure failure. This is discretionary and creates no obligation or precedent.

7.4 Data After Cancellation

Campaign history and data are retained for 30 days post-cancellation to allow reactivation, then may be permanently deleted. We are not liable for data loss after this period.

8. Limitation of Liability

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for fraud, death, or personal injury caused by negligence. Subject to this, and to the maximum extent permitted by applicable law:

BidHelm's total cumulative liability to you for any and all claims — whether in contract, tort, negligence, or otherwise — shall not exceed the lesser of: (a) total fees actually paid by you to BidHelm in the one (1) calendar month immediately preceding the event giving rise to the claim, or (b) $100 USD.

Under no circumstances shall BidHelm be liable for:

• Loss of advertising revenue, profits, or business opportunities
• Losses resulting from automated changes made to your Google Ads campaigns
• Google Ads account suspensions, penalties, or policy violations
• Decreased campaign performance, conversion rates, or ROAS
• Indirect, incidental, special, consequential, exemplary, or punitive damages
• Loss of data, goodwill, or business reputation
• Advertising spend incurred during any Service outage or failure
• Damages arising from reliance on savings estimates, projections, or any platform-displayed figures

These limitations apply regardless of foreseeability and whether BidHelm was informed of such possibilities.

9. Indemnification

You agree to defend, indemnify, and hold harmless BidHelm and its officers, directors, employees, contractors, and agents from all claims, damages, losses, costs, and legal fees arising from:

• Your use of the Service or breach of these Terms
• Your Google Ads account, advertising content, or business practices
• Google policy violations, account suspensions, or penalties affecting your account
• Your violation of any law, regulation, or third-party right
• Any claim that your advertising content infringes intellectual property rights
• Campaign performance outcomes resulting from automated changes by the Service
• Unauthorized use of your account

Procedure: BidHelm reserves the right to assume exclusive control of the defense of any matter subject to your indemnification obligation, at your expense. You agree to: (a) cooperate fully with BidHelm's defense of such claims; (b) not settle any claim that imposes any liability, obligation, or restriction on BidHelm without BidHelm's prior written consent; and (c) provide BidHelm with prompt written notice of any claim you become aware of that is subject to indemnification.

10. Disclaimer of Warranties

The Service is provided “as is” and “as available” without any warranty of any kind. To the maximum extent permitted by applicable law, BidHelm expressly disclaims all warranties, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement, and any warranty that the Service will be uninterrupted, error-free, secure, accurate, or suitable for your specific business or advertising goals. You use the Service entirely at your own risk.

11. Intellectual Property

The BidHelm platform — including all software, proprietary algorithms, artificial intelligence systems, optimization logic, interfaces, branding, and content — is the exclusive intellectual property of BidHelm, protected by applicable IP laws.

You receive a limited, non-exclusive, non-transferable, revocable license to use the Service for your own internal business purposes only. This excludes: copying, reverse engineering, decompiling, reselling, sublicensing, using to build competing products, or scraping data from the platform. All feedback you provide may be used by BidHelm without restriction or compensation.

12. Prohibited Conduct

You may not use the Service to advertise illegal products, violate Google's policies, attempt unauthorized system access, introduce malware, scrape platform data, impersonate BidHelm, damage our systems, share credentials, or resell access. Violations may result in immediate account termination without refund.

13. Service Availability

We do not guarantee uninterrupted or error-free access. The Service may be temporarily unavailable due to maintenance, updates, technical issues, third-party failures (including Google Ads API outages), or circumstances beyond our control. BidHelm is not liable for any damages resulting from unavailability, regardless of duration or cause.

14. Termination

BidHelm may suspend or terminate your account at any time, with or without notice, for any reason including violation of these Terms, non-payment, or fraud. Upon termination your right to use the Service ceases immediately. Sections 3, 8, 9, 10, 11, 15, and 16 survive termination.

15. Dispute Resolution & Binding Arbitration

Disputes are resolved through binding arbitration, not in court, except as specified below.

Informal Resolution First. Before initiating arbitration, contact legal@bidhelm.com and attempt good-faith informal resolution for at least 30 days.

15.1 Business Users

If you are using the Service on behalf of a business, company, or agency — meaning you are not a natural person entering this agreement for primarily personal, family, or household purposes — disputes shall be resolved by final binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. Arbitration takes place in Delaware, United States.

15.2 Consumer Users

If you are a natural person using the Service primarily for personal, family, or household purposes, disputes shall be resolved by final binding arbitration administered by the AAA under its Consumer Arbitration Rules. Arbitration fees are governed by the AAA's then-current fee schedule. Each party bears their own costs unless the arbitrator determines a claim was brought in bad faith, in which case the arbitrator may award fees and costs to the prevailing party. You may elect telephonic or video arbitration.

15.3 Exceptions

Either party may seek emergency injunctive relief in a court of competent jurisdiction to prevent irreparable harm pending arbitration, without waiving arbitration rights. Small claims court actions that otherwise qualify are also exempt from mandatory arbitration.

16. Class Action Waiver

All proceedings shall be conducted solely on an individual basis. You expressly waive your right to bring or participate in any class action lawsuit, class-wide arbitration, private attorney general action, or any other representative proceeding against BidHelm in any forum.

If a court finds this waiver unenforceable, the arbitration agreement in Section 15 shall be void and disputes shall be resolved in courts of competent jurisdiction in Delaware.

17. Governing Law

These Terms are governed by the laws of the State of Delaware, United States, without regard to conflict of law principles. Subject to Section 15, you consent to the exclusive jurisdiction of Delaware courts for non-arbitrable matters.

18. Changes to Terms

We may update these Terms at any time. Material changes will be communicated by email at least 14 days before taking effect. Continued use after the effective date constitutes acceptance. If you disagree, cancel before the effective date.

19. Contact

Legal matters: legal@bidhelm.com

Support: support@bidhelm.com

Response within 5 business days for legal inquiries.