Billing & Payment Terms

Last updated: March 1, 2026 · Incorporated into and subject to the Terms of Service

1. Plan Overview

Free: $0 — no credit card required. Connect Google Ads, full account audit, view AI recommendations, basic campaign insights. Read-only — no automated changes applied.

PRO: $5.90/week base fee + 3% of managed ad spend/week + AI usage fees (see Section 2). No monthly flat rate. No contracts.

Full 24/7 autonomous AI optimization — campaigns are activated, paused, scaled, and restructured automatically around the clock. Full access to Alex AI autonomous chat, AI marketing material creation, budget scaling, keyword management, negative keyword automation, waste elimination, winner scaling, CPA optimization, performance reporting, and savings tracking.

PRO is billed on a weekly basis. Any references to a monthly flat rate elsewhere are outdated and superseded by this document and the Terms of Service.

2. AI Usage Fees

In addition to the base fee and spend percentage, PRO subscribers are charged AI usage fees that cover our AI infrastructure costs. These are passed through at cost with no markup.

  • Per campaign monitored: $0.08 / campaign
  • Per optimization made: $0.03 / optimization
  • Per keyword analyzed: $0.007 / keyword
  • Per search term analyzed: $0.005 / search term

AI usage fees are calculated and charged alongside your weekly base fee. If you pause the Service, AI usage fees stop accruing for the paused period. You can view a real-time estimate of your accrued AI usage fees at any time in your dashboard under Billing → Usage.

BidHelm reserves the right to introduce, modify, or remove AI usage fee line items at any time. Fee changes take effect immediately upon update to this page. Continued use of the Service after any fee change constitutes acceptance of the updated fees. It is your responsibility to review current fees before using features that incur usage charges.

3. What Counts as Managed Ad Spend

“Managed ad spend” is the total Google Ads spend across all campaigns in all accounts connected to BidHelm during a billing period.

Included — we monitor and are billed for:

  • Active campaigns — all currently running campaigns
  • Paused campaigns — campaigns that are paused are still monitored by Alex AI, which may activate, adjust, or take action on them at any time. Paused campaigns are included in managed spend calculations.
  • All campaign types: Search, Shopping, Display, Video, Performance Max, and others
  • All connected Google Ads accounts, including client accounts managed through BidHelm
  • Campaigns you have excluded from direct automation — monitoring still applies

Not included:

  • Permanently deleted campaigns (removed from Google Ads entirely)
  • Google Ads accounts not connected to BidHelm
  • Accounts disconnected before the billing period began

Spend figures are pulled from the Google Ads API at the end of each billing week. Google's API-reported figures are the authoritative reference for any dispute. We strongly recommend setting Google Ads budget caps in your Google Ads account. BidHelm is not responsible for unexpected spend increases, and fees are calculated on actual spend regardless of cause.

4. Billing Cycle

PRO is billed weekly. Your billing week starts the day you activate PRO and repeats every 7 days. At the end of each period:

  1. We calculate total managed ad spend from the Google Ads API
  2. We calculate base fee + spend fee + accrued AI usage fees
  3. We charge your payment method on file
  4. You receive a billing confirmation by email

If you upgrade from Free to PRO mid-week, the first billing period is pro-rated for the remaining days of that week.

5. Payment Methods

All payments are processed by DodoPayments, our fully regulated third-party payment processor. BidHelm does not store full card numbers. By adding a payment method, you authorize DodoPayments on behalf of BidHelm to charge your payment method on a recurring weekly basis for as long as PRO is active. Update your payment method anytime under Billing in your dashboard.

6. Failed Payments

If a weekly charge fails, our payment processor DodoPayments will attempt to retry the charge according to its standard retry schedule. You will be notified by email of any failed payment. If payment remains unresolved after all retry attempts, your PRO access will be suspended until the outstanding balance is paid.

Suspension stops Alex AI from making automated changes but does not cancel your subscription. You must cancel explicitly in your dashboard. You remain liable for all outstanding amounts. BidHelm is not responsible for the specific timing or number of retry attempts, which are governed by DodoPayments' policies.

7. Pause & Cancellation

7.1 Pausing PRO

You may pause PRO at any time through your dashboard. When paused:

  • Alex AI stops all automated optimization changes immediately
  • AI usage fees stop accruing
  • The weekly base fee and spend percentage continue to apply for any spend that occurred before the pause took effect in the current billing period
  • Your account data and campaign history are fully retained
  • Resume at any time — no new subscription required

7.2 Cancellation

Cancel PRO at any time through your dashboard under Billing → Cancel PRO. Cancellation is immediate upon confirmation.

  • No further charges after the cancellation date
  • Alex AI stops all automated changes immediately
  • Account reverts to Free tier immediately
  • Campaign history retained for 30 days then may be permanently deleted

Cancellation does not disconnect your Google Ads account. To revoke BidHelm's access entirely, do so at myaccount.google.com/permissions.

8. Refund Policy

All fees are non-refundable.

We do not issue refunds for: the current or any prior billing period, periods of non-use, dissatisfaction with optimization outcomes or campaign performance, partial billing periods, or periods of Service unavailability.

Limited exception: We may, at our sole discretion, issue account credits (not cash) for verified complete Service outages exceeding 72 consecutive hours solely attributable to BidHelm's own infrastructure. This is purely discretionary and sets no precedent.

9. Disputed Charges

If you believe a charge is incorrect, email billing@bidhelm.com within 30 days with your account email, the charge date, and the reason. We respond within 5 business days. To resolve issues quickly, please contact us before contacting your bank. In spend disputes, Google's API-reported data is the reference; we provide a full breakdown on request.

10. Price Changes

BidHelm reserves the right to change any fees — including the base weekly fee, spend percentage rate, AI usage fees, or any other charges — at any time, effective immediately upon update to this page and/or your account dashboard.

Where practicable, we will endeavor to notify active PRO subscribers of material price increases by email, but we are under no obligation to provide advance notice. It is your responsibility to review current pricing before each billing period. Continued use of the Service after any price change constitutes your acceptance of the updated pricing. If you do not accept new pricing, your remedy is to cancel or pause your subscription.

11. Taxes

All taxes, levies, and duties applicable to your use of the Service are managed and collected by DodoPayments, our fully regulated payment processor and Merchant of Record. DodoPayments is responsible for calculating, collecting, and remitting applicable taxes including VAT, GST, and sales tax based on your billing location. Tax amounts, where applicable, will be itemized on your invoice issued by DodoPayments.

Billing questions: billing@bidhelm.com · Dashboard: app.bidhelm.com · Response within 2 business days.