One AI. Three plans. Pay for what you actually use.
A small monthly base, plus a percentage of the ad spend Alex manages — shrinking as you scale up. No contracts, cancel anytime.
Starter
SoloFor a single business running one ad account and a small budget.
+ 4% of managed ad spend
billed monthly
- 1 ad account · 1 team seat
- Daily autonomous scans
- 3 campaigns · 500 keywords
- 20 Alex chat messages / day
- 2 strategy analyses / mo
Growth
Most popularThe right fit for most growing businesses running real ad spend.
+ 3% of managed ad spend
billed monthly
- 2 ad accounts · 2 team seats
- Daily autonomous scans
- 15 campaigns · 5,000 keywords
- 100 Alex chat messages / day
- 5 strategy analyses / mo
- 15 Creator drafts / mo
- 1 Compare page
Scale
Multi-brandFor teams managing several brands or a larger footprint.
+ 2% of managed ad spend
billed monthly
- 7 ad accounts · 10 team seats
- Hourly scans
- 50 campaigns · 20,000 keywords
- Unlimited Alex chat
- 20 strategy analyses / mo
- 100 Creator drafts / mo
- 5 Compare pages
For agencies managing client accounts at scale.
White-label, unlimited accounts & seats, dedicated CSM, custom SLAs, priority support, full API access. From $799/mo + ≤ 0.25% of ad spend.
- White-label + your branding
- Unlimited accounts & seats
- Custom scan cadence
- Dedicated CSM & Slack channel
Every number, every rate.
Plan | Starter $29/mo + 4% of ad spend | Growth $79/mo + 3% of ad spend | Scale $249/mo + 2% of ad spend | If you go over |
|---|---|---|---|---|
Account volume Pay only for what you actually use. | ||||
Campaigns managed Unique campaigns Alex monitors during the month. | 3 | 15 | 50 | $9 / extra campaign |
Keywords analyzed Keywords scored for performance and waste. | 500 | 5,000 | 20,000 | $0.10 / extra keyword ($10 per 100) |
Search terms analyzed Raw search queries evaluated for blocking or scaling. | 2,000 | 20,000 | 100,000 | $0.011 / extra search term ($11 per 1,000) |
Alex intelligence How smart and fast Alex is. | ||||
Alex Model Resources Compute class powering Alex's reasoning, planning, and chat. | Basic | Plus | Pro | — |
Account memory How far back Alex looks when reasoning about your account. | 30 days | 90 days | Full history | — |
Response priority Where you sit in Alex's processing queue. | Standard | Priority | Real-time | — |
Alex chat messages Conversations with Alex inside the dashboard. | 20 / day | 100 / day | Unlimited | Resets at midnight |
Early access to new Alex capabilities Try new modules before general release. | — | — | ✓ | — |
The Optimizer Alex's 24/7 engine running your account. | ||||
Scan cadence | Daily | Daily | Hourly | — |
Budget pacing & rebalancing | ✓ | ✓ | ✓ | — |
Bid management | ✓ | ✓ | ✓ | — |
Negative keyword mining | ✓ | ✓ | ✓ | — |
Winner scaling (auto budget+) | ✓ | ✓ | ✓ | — |
Performance Max optimization Asset intelligence, channel signals, and search term mining for PMax. | — | ✓ | ✓ | — |
Shopping campaign optimization Product-feed-aware optimization for Shopping campaigns. | — | ✓ | ✓ | — |
Alex creates new campaigns Alex spins up entirely new campaigns from strategy — not just optimizes existing ones. | — | — | ✓ | — |
The Creator Alex writes new ads and finds the winners. | ||||
Creator drafts Generated ad drafts (headlines, descriptions, visuals). | — | 15 / mo | 100 / mo | $3.50 / draft |
Brand voice training Alex learns your tone and writes in your voice. | — | Single brand | Multi-brand | — |
AI visual generation On-brand image generation for ad creatives. | — | ✓ | ✓ | — |
A/B test experiments Live ad-copy experiments with Thompson-sampling winners. | — | 1 active | 5 active | — |
Auto-deploy winning variants When a variant proves itself, Alex deploys it without you lifting a finger. | — | — | ✓ | — |
The Strategy Alex audits your account and tracks the competition. | ||||
Strategy analyses Full account audits with a recommended strategy. | 2 / mo | 5 / mo | 20 / mo | $49 / analysis |
Competitor intelligence Tracked competitors with budget, keyword, and ad-copy enrichment. | — | Top 3 tracked | Top 10 + alerts | — |
Compare pages (live) Published competitor-comparison pages. | — | 1 | 5 | $15 / extra page |
LEARN Your marketing department's learning brain — Alex stores everything about your company, your customers, your competitors, and your market. | ||||
Living competitor map Always know every player in your market — and what they're up to. | — | — | ✓ | — |
Watch the field shift See who's gaining, who's fading, and who just left the game. | — | — | ✓ | — |
Maps your ideal customer A precise profile of the people who actually buy from you. | — | — | ✓ | — |
Industry pulse Weekly intelligence on what's moving in your market. | — | — | ✓ | — |
Catches campaign killers Alex spots silent problems before they cost you money. | — | — | ✓ | — |
Same-day anomaly alerts When something's off, Alex tells you within hours. | — | — | ✓ | — |
Monthly board-ready report A polished PDF your CEO will actually read. | — | — | ✓ | — |
Reports & visibility Always know what Alex did and why. | ||||
Savings tracking Alex shows you exactly how much waste it eliminated. | ✓ | ✓ | ✓ + weekly digest | — |
Performance reports Account-level performance summaries delivered on cadence. | Monthly | Weekly | Weekly + custom | — |
Activity audit log Every action Alex took, with reasoning and the exact data behind it. | 30 days | 90 days | Full | — |
Account & support How big your team and operation can be. | ||||
Connected ad accounts Google Ads accounts connected to the plan. | 1 | 2 | 7 | +$39 / extra / mo |
Team seats Users who can log in and manage the account. | 1 | 2 | 10 | +$25 / extra / mo |
API & webhooks (soon) | — | — | ✓ | — |
Support | Email (48h) | Email + chat (24h) | Priority (4h) | — |
Frequently asked questions
Everything you need to know about BidHelm pricing.
Each plan has a monthly base ($29 Starter, $79 Growth, $249 Scale) plus a percentage of the ad spend Alex manages — 4% on Starter, 3% on Growth, 2% on Scale. The bigger the spend, the smaller the percentage. You only pay more when you're spending more.
Starter fits a single business with one ad account and a small budget. Growth is right for most growing businesses with real ad spend, multiple campaigns, and the need for ad creation and competitor tracking. Scale is for teams running multiple brands or large footprints who want hourly scans, full Creator throughput, and the LEARN brain.
You can switch between plans at any time from the billing tab — changes take effect on your next billing cycle.
Overages are billed at the per-unit rates in the comparison table — $9 per extra campaign, $0.10 per extra keyword, $0.011 per extra search term, and so on. You always see your running estimate in the billing tab so there are no surprises.
If you find yourself going over the same limit every month, the next plan up is usually cheaper than the overage. The dashboard recommends a plan based on your last 30 days of usage.
There is no in-product trial — billing starts the moment you pick a plan. But you can run a full audit before signing up: Alex pulls 90 days of data from your Google Ads account and surfaces the specific waste, savings opportunities, and quick wins he'd act on.
The audit is read-only and doesn't make any changes to your account. Once you see the numbers, picking a plan is a much smaller decision.
Yes. No contracts. Cancel any plan with one click from the billing tab and Alex stops making automated changes immediately. Your historical data and audit trail stay accessible, and you can re-subscribe at any time.
All major credit cards via secure payment, with multi-currency billing in USD, EUR, GBP, and more. Card details are never stored on our servers — payments are processed by our PCI-DSS Level 1 provider. You receive a detailed invoice each cycle showing the base, ad-spend percentage, and any overages.
Every change Alex makes is logged and reversible with one click. Anomaly detection auto-pauses optimizations if it spots an unusual conversion drop or CPA spike, and you get notified immediately. You can review what happened, revert any change, and resume when comfortable.
All languages and all campaign types are supported. Search, Shopping, Performance Max with thousands of products, Display — Alex's optimization logic is language-agnostic because it works on performance data, not ad copy language.
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