Cookie Policy

Last updated: March 1, 2026

1. What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help websites remember information about your visit — such as your login status or preferences — to make your next visit easier and more useful.

We also use similar technologies such as local storage and session storage, which function similarly to cookies. When we say “cookies” in this policy, we mean all such technologies.

2. Cookies We Use

  • Strictly Necessary: Authentication, session management, security tokens, remembering your login state. Without these, the Service cannot function. Cannot be opted out.
  • Functional: Remembering your preferences (e.g., optimization mode settings, dashboard layout). Not required but improves experience. Opt out in cookie settings.
  • Analytics: Understanding how the platform is used — which features are popular, where users drop off, performance monitoring. Data is anonymized and aggregated. Opt out in cookie settings.
  • Marketing: Tracking conversions from our advertising (e.g., knowing you came from a Google ad). Disabled by default; opt-in required.

3. Session Storage for UI State

We use browser session storage (cleared when you close your browser) for temporary UI state, including:

  • Dismissal state for popups and banners — so we don't show you the same banner twice in a session
  • Temporary form state

Session storage does not track you across sessions or websites and is not shared with any third party.

4. Third-Party Cookies

Some cookies are set by third-party services we use. These services have their own cookie and privacy policies:

  • Analytics provider: Privacy-focused analytics to understand platform usage. Does not fingerprint users or share data with advertising networks.
  • Customer support chat: Used only during active support sessions.
  • Payment processor: Fraud prevention and secure checkout.

We do not use Google Analytics, Facebook Pixel, or any advertising network tracking cookies without your explicit consent.

5. Managing Cookies

You can control cookies in several ways:

  • Cookie consent banner: When you first visit the site, you can accept or decline non-essential cookies.
  • Browser settings: All major browsers allow you to block or delete cookies. Note that blocking strictly necessary cookies will prevent you from logging in.
  • Opt-out links: Where applicable, third-party services provide opt-out mechanisms linked from our cookie consent tool.

For EEA users: we obtain your consent before setting non-essential cookies, as required by the ePrivacy Directive and GDPR.

6. Changes to This Policy

We may update this Cookie Policy to reflect changes in technology or regulations. Updates will be posted here with a revised date.

Cookie questions: privacy@bidhelm.com