Every feature built to save you money
No fluff. No vanity metrics. Just automated optimization that cuts waste and scales what works.
Four engines working together to grow your business.
Optimization, ad creation, competitive intelligence, and full transparency — all running 24/7 on autopilot.
Optimize your spend automatically
Alex analyzes every campaign 24/7. Winners get more budget. Losers get cut. Zero-conversion keywords get paused. Your ad spend works harder without you lifting a finger.
- Automatic keyword cleanup and smart negatives
- Budget pacing to prevent over-delivery
- Winner scaling with configurable aggressiveness
- Anomaly detection with automatic protection
Write ads that actually convert
AI-generated headlines and descriptions backed by real business facts — your reviews, your pricing, your strengths. Then A/B tested until we find statistically proven winners.
- Evidence-backed ad copy from real business data
- Thompson Sampling A/B testing for statistical rigor
- Automatic winner promotion and loser rollback
- Cross-account learnings from similar businesses
Outrank your competitors
See exactly who you're competing against in Google Ads auctions, how often they outrank you, and what they're doing differently. Alex turns their weaknesses into your advantage.
- Real auction insights data from your Google Ads
- Competitor analysis with evidence-backed facts
- Strategy score grading across 7 critical areas
- AI-generated battle plans and quick wins
Prove every penny to your boss
Every change Alex makes comes with receipts. Before/after metrics, the rule that triggered it, and the evidence behind the decision. One-click PDF reports to share with your boss or client.
- Complete audit trail with before/after data
- Evidence Vault with sourced, timestamped facts
- Shift reports summarizing what Alex did and why
- “Share with my boss” one-click PDF export
Every detail designed for real-world Google Ads management.
Beyond the four core engines, BidHelm gives you full visibility and control.
Anomaly detection
Unusual traffic spikes, conversion drops, or CTR changes trigger automatic protection. Alex pauses and alerts you immediately.
Custom rules
Set your own triggers: “If CPA exceeds $50, pause the campaign.” Your rules, Alex's execution — 24/7.
One-click revert
Don't like a change? Revert it instantly. Alex restores the previous state and learns from it.
Multi-account support
Manage up to 20 Google Ads accounts from one dashboard. Perfect for agencies and multi-brand businesses.
Smart negative keywords
N-gram analysis finds wasteful search patterns and adds phrase-match negatives automatically. Prevents future waste proactively.
Three control modes
Conservative, Balanced, or Aggressive. Choose how fast and bold you want Alex to move.
Ready to see these features in action?
Alex can find and eliminate that waste automatically.