Optimizer

Optimize your spend automatically

Alex scans your campaigns every 30 minutes, detects wasted spend, pauses losers, scales winners, and rebalances budgets — all on autopilot.

BidHelm campaign optimization dashboard showing budget adjustments and paused campaigns

Capabilities

Everything running in the background so you don't have to.

Campaign scanning

Every campaign, keyword, and search term scanned every 30 minutes. Performance shifts caught as they happen — not days later in a report.

Negative keyword mining

N-gram analysis finds wasteful search patterns and adds phrase-match negatives automatically. Prevents future waste before it happens.

Budget reallocation

Shifts spend from underperformers to winners every 30 minutes. Your budget always flows to the campaigns earning the most revenue.

Smart ad scheduling

Concentrates your budget on hours that convert and pulls back during dead time. Every dollar spent when it's most likely to convert.

Auto-rollback

If a change hurts performance, it's reverted automatically — before you even notice. Every optimization has a safety net.

Anomaly detection

Unusual traffic spikes, conversion drops, or CTR changes trigger automatic protection. Pauses and alerts you immediately.

Budget pacing

Prevents over-delivery of daily budgets by spreading spend evenly across the day. No more burning through your budget by noon.

Stop babysitting your campaigns.

Let optimization run on autopilot — start free, no credit card required.