Priced on the work, not the seat.

The first read of the account lands the same day you connect it - the score, the report, and the first drafts, with the waste it found named rather than summarised. What happens next is your call, because everything starts ask-first and the first changes go live when you approve them. Past that, there is no honest number to give for an account nobody has looked at yet: what there is to gain depends on what is wrong, and the first report tells you that on day one rather than in month three.

Google Ads today, and that is deliberate - the playbooks and the guardrails are built around how that auction actually behaves rather than spread thinly across every network. Merchant Center connects too, so Shopping and Performance Max are covered on Growth. More platforms are coming.

The money that actually left your Google Ads accounts during the billing period, across every campaign type - Search, Shopping, Display, Video and Performance Max. What a campaign spent counts even if you paused it afterwards, because it still spent it; what it never spent is never billed. Accounts you haven't connected don't count at all. The figures come from the Google Ads API after the period closes, and that API is the authority in any dispute.

Because the work scales with the money. A $2k account needs a fraction of the sweeps, drafts and analysis a $200k one does. The base fee covers having the department at all; the 3% tracks how much of it your account actually consumes. It's the same rate on Starter and Growth - only the base fee and what's included around it change as you move up.

The work built for your account: an ad written, a landing page published, a strategy analysis run. It is counted per billing month and starts again when the month does, and Growth includes twice as much of it as Starter. Asking for things in chat is not counted against it.

Nothing you ask for is refused. A request made in chat is carried out whatever the month looks like - a delivery is never held back for want of usage, and you are told once that the balance is running low rather than being stopped by it. What waits is the work started without you: ads written on the account's own initiative pause until the cycle rolls over. There is no overage and no top-up to buy - the base fee and the 3% are the whole price, so a heavy month costs what a quiet one does.

Fourteen days of full access to whichever plan you pick, card required to start. Connect your ad account and the first read of it - the report, the first drafts - lands the same day. Everything starts ask-first, so nothing in the account changes until you approve it.

Because running ads costs real money every day, and a tool that half-watches an account is worse than no tool at all. The trial shows you the full work for two weeks. After that it is a paid job, done properly.

Yes. Upgrading applies straight away and the part-month is pro-rated, so you pay the difference rather than a second full fee. Downgrading takes effect on your next billing date, so nothing you have already paid for is cut short. Cancelling is done from the billing portal in your dashboard and there is no charge after it. Your Google Ads account is yours throughout - disconnecting stops the work, and everything already live in the account stays exactly as it is, because nothing there is ever taken back.

Only inside the leash you set. Everything starts ask-first: each change waits as a draft with a plain-language reason. Move the kinds you trust onto auto whenever you like - that is a setting, not something a plan unlocks - and anything that ships can be undone from the chat.

The standard Google Ads permission - the same one any tool that changes campaigns has to hold, and worth knowing before you connect rather than after. What is done with it is the part you control, and it starts ask-first. Every change that ships is written to an audit log, kept thirty days on Starter and ninety on Growth, so there is always a record of what was done and why. Disconnecting stops the work and leaves everything already live in the account exactly as it stands - nothing is withdrawn on the way out.